Lindley and Winfred had their rehearsal dinner at the Mercantile Deli, a charming restaurant in downtown Franklin, Tennessee that’s known for its delicious southern fare and tables decorated with fresh flowers in blue mason jars.

For the invitation design, we wanted a hand-drawn piece that connected to the restaurant’s decor and would immediately let guests know the dinner’s atmosphere would be casual and relaxed. All of the text is hand-lettered, and the couple’s names act as the jar’s brand/label.

We emphasized the blue of the mason jar by adding a touch of light blue watercolor paint (and we painted everything before letterpress printing the pieces).