Parenthood

Not every new baby card needs to be soft and sentimental. This one leads with a knowing nod to the beautiful chaos of early parenthood — the sleepless nights, the endless laundry, the diaper situation — and delivers the message every new parent or parent actually needs: you got this. It’s a unique new baby card built for the friend who shows up with coffee and honesty instead of pastel platitudes. Allison’s bold hand lettering gives the design its personality, letterpress printed in rich ink onto thick cotton paper at our Greenville, SC studio. The blank interior leaves room for your own words of encouragement, a piece of advice, or just a reminder that they’re doing better than they think.